NATIONAL GEOGRAPHIC NAMED MAGAZINE OF THE YEAR AT 2011 NATIONAL MAGAZINE AWARDS DINNER
Katie Couric Hosts Awards; Tom Wolfe Honored
NEW YORK, NY (May 9, 2011)—The winners of the 2011 National Magazine Awards were announced tonight at the annual awards presentation at 583 Park Avenue in New York City. National Geographic won two awards, including the award for Magazine of the Year. Los Angeles, New York and The New York Times Magazine also won two awards each, including General Excellence awards for Los Angeles and New York.
  “The 2011 National Magazine Awards dinner was a true celebration of magazine media,” said Sid Holt, chief executive of the American Society of Magazine Editors. “Writers, editors and publishers gathered tonight to honor not just the winners but all the nominees. The finalists this year ranged from literary and political magazines like Poetry and Mother Jones to mass-market publications like Good Housekeeping and People, but all of them have one thing in common: passionate readers who look to magazines for entertainment and enlightenment.”
  Known as the Ellies, for the Alexander Calder stabile “Elephant” given to each winner, the awards were hosted by Katie Couric, anchor and managing editor of the CBS Evening News, and were attended by more than 700 magazine editors and publishers. The sold-out event was highlighted by the presentation of the Creative Excellence Award to Tom Wolfe by Jann S. Wenner, editor and publisher of Rolling Stone and member of the Magazine Editors’ Hall of Fame.
  Among the awards presenters were two other members of the Magazine Editors’ Hall of Fame: Richard B. Stolley, the founding editor of People, and Ellen Levine, the editorial director of Hearst Magazines. Ms. Levine presented one of the six General Excellence awards with Michael Clinton, President, Marketing and Publishing Director, Hearst Magazines, and chairman of MPA—The Association of Magazine Media. The presenters also included: 
- James Bennet, editor-in-chief of The Atlantic, with the photojournalist Lynsey Addario
 
- Betty Wong, editor-in-chief of Fitness, with Rocco DiSpirito
 
- Mark Jannot, editor-in-chief of Popular Science, and James Oseland, editor-in-chief of Saveur
 
- Terry McDonell, editor of Sports Illustrated Group, with the rugby star Gareth Thomas
 
- Jonathan Dorn, editor-in-chief of Backpacker, and Kaitlin Quistgaard, editor-in-chief of Yoga Journal
 
- Michael Hastings, Rolling Stone contributing editor, and Gary Smith, Sports Illustrated senior writer  and four-time National Magazine Award winner
 
- Nicholas Lemann, Dean and Henry R. Professor at the Columbia Journalism School, and Anna Jakubek, Osborn Elliott-National Magazine Awards Scholar at Columbia
 
- David Willey, editor-in-chief of Runner’s World, with the champion triathlete Sarah Reinertsen
 
- Richard David Story, editor-in-chief of Departures, with David Copperfield
 
- Rosemary Ellis,editor-in-chief of Good Housekeeping, with Dr. Mehmet Oz
 
- Lucy Danziger, editor-in-chief of SELF, with Jillian Michaels
 
 
The evening began with the announcement by Larry Hackett, managing editor of People and president of the American Society of Magazine Editors, that May 9 had been proclaimed Magazine Day in New York City by Mayor Michael R. Bloomberg. The presentation of the awards was also preceded by a tribute by Graydon Carter, editor of Vanity Fair, to photojournalists Tim Hetherington and Chris Hondros, who were slain while covering the war in Libya. Hetherington was a contributing photographer at Vanity Fair, and Hondros was a longtime contributor to Virginia Quarterly Review whose work was nominated for a National Magazine Award in 2008.
  The exclusive sponsor of the 2011 National Magazine Awards is Mirasol, Displays by Qualcomm. 
18 Magazines Receive 2011 National Magazine Awards  
The winners of the 2011 National Magazine Awards were: 
GENERAL EXCELLENCE, PRINT
  News, Sports and Entertainment Magazines Honors large-circulation weeklies, biweeklies and general-interest monthlies 
New York Adam Moss, Editor-in-Chief For April 19, July 12, August 9-16 Issues 
Literary, Political and Professional Magazines Honors academic and scholarly publications as well as smaller-circulation general-interest magazines 
Poetry Christian Wiman, Editor Don Share, Senior Editor For April, September, October Issues 
Fashion, Service and Lifestyle Magazines Honors women's magazines, including health and fitness magazines and family-centric publications 
Women’s Health Michele Promaulayko, Editor-in-Chief David Zinczenko, Editorial Director For January-February, July-August, October Issues 
Food, Travel and Design Magazines Honors lifestyle magazines as well as shelter titles 
Garden & Gun Sid Evans, Editor-in-Chief For April-May, June-July, December 2010-January 2011 Issues 
Finance, Technology and Lifestyle Magazines Honors men's magazines as well as business, science and active-interest publications 
Scientific American Mariette DiChristina, Editor-in-Chief For September, November, December Issues 
Special-Interest Magazines Honors magazines serving targeted audiences, including city and regional magazines 
Los Angeles Mary Melton, Editor For February, September, November Issues 
DESIGN, PRINT Honors overall excellence in magazine design, including the use of illustrations and photographs 
GQ Jim Nelson, Editor-in-Chief Fred Woodward, Design Director For June, August, December Issues 
PHOTOGRAPHY, PRINT Honors overall excellence in magazine photography 
W Stefano Tonchi, Editor-in-Chief For September, October, November Issues  
NEWS AND DOCUMENTARY PHOTOGRAPHY Honors photojournalism and photography that documents news, sports and entertainment events and news-related subjects 
The New York Times Magazine Gerald Marzorati, Editor-in-Chief For “The Shrine Down the Hall,” photographs by Ashley Gilbertson; essay by Dexter Filkins March 21 
FEATURE PHOTOGRAPHY Honors portraiture; fashion, travel and nature photography; and food, shelter and other still-life photography conceptual photography; and photo-illustration 
ESPN The Magazine Gary Belsky, Editor-in-Chief For “Bodies We Want,” reporting by Morty Ain October 18 
SINGLE-TOPIC ISSUE Honors magazines that have devoted an issue to the comprehensive examination of one subject or topic 
National Geographic Chris Johns, Editor-in-Chief For “Water: Our Thirsty World” April 
MAGAZINE SECTION Honors a regularly published, clearly branded front- or back-of-the-book department or section 
New York Adam Moss, Editor-in-Chief For “Strategist” May 24, October 25, December 20-27 Issues 
PERSONAL SERVICE Honors the superior and consistent use of print to serve readers’ needs and aspirations 
Men’s Health David Zinczenko, Editor-in-Chief Peter Moore, Editor For “I Want My Prostate Back,” by Laurence Roy Stains; photographs by Nigel Cox March  
LEISURE INTERESTS Honors the superior and consistent use of print to provide information about recreational activities and special interests 
Men’s Journal Jann S. Wenner, Editor-in-Chief Will Dana, Editorial Director Brad Wieners, Editor For “Five Meals Every Man Should Master,” by Daniel Duane; photographs by Marcus Nilsson August 
PUBLIC INTEREST Honors magazine journalism that illuminates issues of local or national importance 
The New Yorker David Remnick, Editor For “Letting Go,” by Atul Gawande August 2 
REPORTING Honors reporting excellence as exemplified by one article or a series of articles 
Harper’s Magazine Roger D. Hodge, Editor For “The Guantanamo 'Suicides',’” by Scott Horton March 
FEATURE WRITING Honors original, stylish storytelling 
Los Angeles Mary Melton, Editor For “The End,” by Ben Ehrenreich November 
PROFILE WRITING Honors news or feature stories focused on individuals or groups of closely linked individuals 
The New York Times Magazine Gerald Marzorati, Editor-in-Chief For “The Man the White House Wakes Up To,” by Mark Leibovich April 25 
ESSAYS & CRITICISM Honors long-form journalism that presents the opinions of the writer on topics ranging from the personal to the political 
The Paris Review Lorin Stein, Editor For “Mister Lytle: An Essay,” by John Jeremiah Sullivan Fall 
COLUMNS & COMMENTARY Honors short-form journalism that presents the views of the writer or publication 
Vanity Fair Graydon Carter, Editor For three columns by Christopher Hitchens: “Topic of Cancer,” September; “Unanswerable Prayers,” October; “Miss Manners and the Big C,” December 
FICTION Honors the best short stories published in magazines 
Virginia Quarterly Review Ted Genoways, Editor For “Minor Watt,” by Paul Theroux Spring 
MAGAZINE OF THE YEAR Honors the best magazines published both in print and on digital platforms 
National Geographic Chris Johns, Editor-in-Chief Rob Covey, Digital Media Editor, NGM.com For February, April, December Issues Homepage: www.ngm.com 
One Cubic Foot http://ngm.nationalgeographic.com/2010/02/cubic-foot/liittschwager-photography 
Burden of Thirst http://ngm.nationalgeographic.com/video/player#/?titleID=burden-of-thirst 
Gaudi's Masterpiece http://ngm.nationalgeographic.com/2010/12/big-idea/gaudi-photography 
Water: A Special Issue: http://ngm.com/water 
Being Jane Goodall: http://ngm.com/gombe-hub/ 
Great Migrations: http://ngm.com/great-migrations 
Tut’s Family Secrets: http://ngm.nationalgeographic.com/2010/09/tut-dna/hawass-text 
Curious Chimps: http://ngm.nationalgeographic.com/2010/02/congo-chimps/foer-text 
The National Geographic Photo Contest: http://ngm.nationalgeographic.com/ngm/photo-contest/ 
Your Shot: http://ngm.nationalgeographic.com/your-shot/your-shot 
Time for a Sea Change: http://ngm.nationalgeographic.com/2010/10/seafood-crisis/greenberg-text 
The Spill: http://ngm.nationalgeographic.com/oilspill 
To order a special compilation of National Magazine Award-winning entries produced by HP MagCloud, click here and order ASME Issue 1: National Magazine Awards 2011. 
11 Magazines Receive 2011 National Magazine Awards for Digital Media  
The National Magazine Awards for Digital Media were presented earlier this year, at a lunch on March 16 held in conjunction with the MPA Digital: E-Reading conference. The 2011 Digital Ellie winners were:
  General Excellence, Digital Media Service & Lifestyle 
Epicurious Tanya Steel, Editor-in-Chief Jamie Pallot, Editorial Director 
Blogging 
Tablet Magazine Alana Newhouse, Editor-in-Chief Marc Tracy, Staff Writer For “The Scroll” 
Photography, Digital Media 
LIFE.com Bill Shapiro, Editor Simon Barnett, Director of Photography 
Design, Digital Media 
The New York Times Magazine Hugo Lindgren, Editor-in-Chief  
Multimedia Package 
Virginia Quarterly Review Elliott D. Woods, Reporter and Multimedia Production Jesse Dukes, Multimedia and Audio Production Bluecadet Interactive, Web Design and Product Coordination Ted Genoways, Editor For “Assignment Afghanistan”  
Online Department 
Fast Company Noah Robischon, Executive Editor Cliff Kuang, Editor For “Co. Design”  
Interactive Tool 
Epicurious For “Epicurious Recipes & Shopping List” iPad App 
News Reporting 
Foreign Policy Susan Glasser, Editor-in-Chief Colum Lynch, Reporter For Reporting on the United Nations  
Podcasting 
Poetry Christian Wiman, Editor Don Share, Senior Editor For “Poetry Magazine Podcast”  
Video 
The Oxford American Warwick Sabin, Publisher Dave Anderson, Videographer For “SoLost” 
Mobile Edition 
Esquire David Granger, Editor-in-Chief  
General Excellence, Digital Media News & Opinion 
Slate David Plotz, Editor 
77 Publications Nominated for 2011 National Magazine Awards 
Seventy-seven magazines were nominated for National Magazine Awards this year. Thirty-four magazines received multiple nominations, and six publications were nominated for the first time. Nine online-only publications were also nominated.
  Magazines receiving multiple nominations this year were The Atlantic (6 nominations), Backpacker (2), The Chronicle of Higher Education (2), The Daily Beast (3), Epicurious (2), Esquire (4), Fast Company (3), Foreign Policy (4), GQ (5), Harper’s Magazine (2), Los Angeles (3), Marie Claire (2), Martha Stewart Living (2), Men’s Journal (2), National Geographic (9), New York (9), The New York Times Magazine  (9), The New Yorker (11), The Paris Review (2), Poetry (2), Popular Mechanics (2), Real Simple (4), Runner’s World (2), Scientific American (2), Slate (4), Sports Illustrated (3), Tablet (2), Texas Monthly (2), TIME (3), Vanity Fair (2), Virginia Quarterly Review (7), Vogue (2), W (3) and Wired (5). 
The six never-before-nominated titles were Cooking Light, House Beautiful, Lapham’s Quarterly, OnEarth, Poetry, The Sun and Women’s Health. The nine online-only finalists were Chow, CNET, The Daily Beast, Epicurious, LIFE.com, Salon, Slate, Tablet and Yale Environment 360. 
The 2011 finalists also included AARP The Magazine; The American Scholar; The Antioch Review; Audubon; Bloomberg Businessweek; Bloomberg Markets; Conde Nast Traveler; Discover Magazine; Entertainment Weekly; ESPN The Magazine; Essence; Field & Stream; Fortune; Garden and Gun; Golf Digest; Good Housekeeping; Harvard Business Review; IEEE Spectrum; InStyle; Men’s Health; Mother Jones; O, the Oprah Magazine; The Oxford American; People; POZ; Reason.com and Reason.TV; Rolling Stone; San Francisco; Saveur; SELF; Sunset; and Time Out New York. 
 About the National Magazine Awards
  The preeminent awards for magazine journalism in the United States, the National Magazine Awards were established in 1966 and are sponsored by the American Society of Magazine Editors in association with the Columbia University Graduate School of Journalism. Each winner receives a reproduction of Alexander Calder’s stabile “Elephant,” the symbol of the National Magazine Awards; the original is displayed at the ASME offices in New York. National Magazine Award entry fees and ticket sales fund the Osborn Elliott-National Magazine Awards Scholarship at Columbia.
  Nearly 270 publications entered the National Magazine Awards in 2011, submitting 1,673 entries. The judges included 359 magazine journalists and journalism educators.  The awards were presented at two events: the National Magazine Awards for Digital Media lunch (known as the Digital Ellies) on March 16 and the National Magazine Awards dinner on May 9. The finalist this year with the largest print circulation (22 million) was AARP The Magazine; the finalist with the smallest (3,000) was The Antioch Review.
  About the American Society of Magazine Editors (ASME)
  The American Society of Magazine Editors is the principal organization for magazine journalists in the United States. The 700 members of ASME include the editorial leaders of most major consumer and business magazines published in print and online. Founded in 1963, ASME works to defend the First Amendment, protect editorial independence and support the development of journalism. ASME sponsors the National Magazine Awards in association with the Columbia University Graduate School of Journalism. To learn more about ASME, please go to www.magazine.org/asme 
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